‘Kids Go Live’ is an initiative founded by footballer Sol Campbell. The premise of the project is to encourage inner city primary school children to watch live sport.

With the 2012 Olympics fast approaching we are hoping to inspire children by allowing them to experience the live atmosphere at a variety of live sports.

Most inner city 7 – 11 year olds will never experience a live sporting event and if we can give that opportunity to just a few of them then they will spread the word amongst their peers.

We are pleased to announce that ‘Kids Go Live’ has received government backing.